Building a genuine connection is so necessary for business or our personal lives. How do we achieve it? It does not happen at the blink of an eyelid, but one can pursue it by staying true to the essence of things. Yes, we are going to talk about staying true, and our protagonists will be marketers.
Let us consider St. Patrick’s Day as the backdrop of what we will elaborate in this article. There is a lot of hype about holiday season marketing and the statistics for it is mind-boggling like the one mentioned below:
63% of consumers shop online to avoid crowds while 55% and 54% want to acquire online coupons and deal with decreased stress respectively. (RetailMeNot)
However, most of the marketing campaigns that are conducted miss out on small details, and a lot of it happens while campaigning on St. Patricks Day. This occasion is not just about going green or decorating the pop-up content on your website, social media accounts, products with either clover or shamrock leaves. There are certain sentiments that people have for this day, primarily the Irish or even those who love Irish culture, and as a marketer how could you not research on what your customer values.
Yes, you have a lot to do, and you may not mind posting a shamrock or a clover leaf which almost look similar. So, let us make the marketing campaign that you implement for St. Patrick’s Day aligned with all elements true to this day.
HERE ARE FIVE MARKETING TIPS FOR YOU TO CONSIDER AND EXECUTE FOR ST. PATRICK’S DAY:
1. IT’S THE SHAMROCK LEAVES NOT CLOVER
Yes, both the shamrock and clover leaves look similar to one another, but it’s the shamrock leaves that are relevant to St. Patrick’s Day. Going back to history, St. Patrick used the shamrocks while teaching Christianity in Ireland; therefore as a marketer whose first preference is the audience, being mindful about choosing the right leaf is a must. If you have an e-commerce store or any other online business, then holiday season marketing is a great way to earn revenue as buyers throng the search engines with their queries on such occasions; however, having the holiday theme rightly presented is essential.
2. YOU MAY REFER TO ST. PATRICK AS ST. PADDY
However, don’t make the mistake of addressing it as St. Patty’s Day as it has a whole new story to it.
So, you may call St. Patrick as St. Paddy or St. Patty?
St. Paddy, be careful about this!
3. GIFs OF OVER POURING PINT OF GUINNESS BEER
Thinking of going interactive in your online marketing campaign this St. Patrick’s Day?
It’s a bankable idea, but do it the right way. As Guinness is an old Irish beer brand, marketers often post a glass of beer with the brand’s name on it which makes sense. However, some make the mistake of putting up a GIF with over pouring beer from the glass which may look attractive, but it’s not something that will go well with the Irish because they have a specific way they follow and they adhere to it quite seriously.
Just be careful about being too generous in the GIFs that you post on St. Patrick’s Day.
4. AVOID PICKING FALSE IRISH REFERENCES
St. Patrick’s Day is a big day for the Irish and some percentage of people who admire the Irish culture. Moreover, almost 34 million Americans are of Irish descent. Therefore, you cannot afford to pick content that is not Irish and somehow enforce them to be because you could lose out on leads, prospects and even the existing customers’ who may be celebrating St. Patrick’s Day.
Imagine, you attract a lead with the right marketing campaign, but they find something entirely irrelevant on the landing page he/she was redirected to- it’ll be an immediate bounce rate or he/she might even leave a negative comment.
5. MAKE YOUR CAMPAIGNS MOBILE COMPLIANT
Digital marketing nowadays is meant to be mobile complaint be it social media marketing, search engine marketing, content marketing, or email marketing campaigns- you’re at stake if your messages or posts take time to load on mobile phones. Why? Buyers find it convenient to engage over smart-phones compared to desktops etc. Therefore, whether your marketing campaign is based on St. Patrick’s day or Christmas, you got to make them mobile responsive.
- If you are emailing your audience, then, make sure that the email layout is compatible with mobile phones
- Make it a point to have a responsive website as this is where you interact with your customers online
- Your social media posts should be visible and readable on mobile phones
- Make sure that your search engine ads open via smart-phones
Being a marketer is always about being able to understand the tastes and preferences of the customers, and when you involve yourself in a holiday season marketing you ought to be mindful about the little details of the occasion- you may be marketing, but they are celebrating something close to their heart. Therefore, try and integrate the given marketing tips in your campaign for St. Paddy’s or Patrick’s Day.
There might be some tips which you think may have been missed out- let us know in the comment boxes below.
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